Xcel Energy's Southwestern Public Service serves Amarillo and the Panhandle as a regulated utility outside ERCOT, so businesses there buy on SPS commercial tariffs and cannot shop a retail supplier. Lubbock, to the south, joined ERCOT's competitive market in 2024 and is listed under the South Plains.
There is no supplier contract to shop in the Xcel Energy (Southwestern Public Service) territory around Hereford, Dalhart and Amarillo. If your company also has locations in deregulated Texas territory, those accounts can be shopped.
See Texas markets →Voltcheckr LLCPUCT-registered broker BR260102
At a glance
A business on these utilities' lines buys on the utility's own tariffs and does not choose a retail supplier; where a guide names a competitive utility serving other addresses in the city, an address on its lines can shop. Each guide explains what that means and what a business can still do.
Businesses in the Xcel Energy (Southwestern Public Service) territory around Hereford, Dalhart and Amarillo buy electricity from a regulated utility without retail supplier choice, so there is no supplier contract to shop and no broker can change the rate. Hereford, Dalhart and Amarillo (Xcel Energy (Southwestern Public Service)) are served by municipal or regulated utilities without retail supplier choice. The average Texas commercial account paid 8.47¢ per kWh all-in, supply and delivery together (EIA, 07/2026); supplier quotes may price supply alone, so they are not always directly comparable to that all-in average. A company with locations in deregulated Texas territory can still shop those accounts through Voltcheckr LLC, a PUCT-registered broker (BR260102), with no separate fee; the supplier it signs with pays the commission.
Broker disclosure: Voltcheckr LLC is an independent energy broker (Texas PUCT Broker Registration BR260102), not an energy supplier, with no affiliated supplier. The supplier you choose pays us a referral commission, and you contract directly with that supplier. You can stop using Voltcheckr at any time at no cost. By continuing you acknowledge our broker disclosures.
None of the Texas Panhandle region cities in our guides has retail choice: Hereford, Dalhart and Amarillo are served by a utility without retail choice, which delivers and bills the power under its own rates.
In the Texas Panhandle region each city's utility delivers and bills the power; there is no delivery company separate from a retail supplier.
A business in the Texas Panhandle region contracts with its city's utility and does not shop retail suppliers. For locations in the deregulated part of Texas, Voltcheckr LLC, an independent energy broker registered with the Public Utility Commission of Texas (BR260102), quotes those accounts with no separate fee: the supplier you choose pays the commission.
The average Texas commercial account paid 8.47¢ per kWh all-in, supply and delivery together, versus 14.53¢ nationally (EIA, 07/2026), and used about 9,701 kWh a month (EIA, through 2026). Supplier quotes may price supply alone, so they are not always directly comparable to that all-in average. That usage average mixes corner stores with hospitals, so any one business varies widely. Businesses in deregulated Texas territory choose their electricity supplier, and delivery stays with the local TDU with any supplier.